• George Hotel, 
  • 41-49 St Georges Road, 
  • Cheltenham, 
  • Gloucestershire, 
  • GL50 3DZ

01242 394 015

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Welcome to
The George Hotel

We do things a little bit differently. We’re warm and welcoming, without being overwhelming. Stylish and comfortable. We’re big on living like a local. We’re big on design. We’re big on sustainability, and we're anything but normal.

Eat & Drink

The most important meal of the day, served up the George way. Our Diner is the perfect place to tuck into everything from hearty full English breakfasts to a quick coffee and croissant.

Design-led Bedrooms

When it comes to the rooms, we've focussed on the raw ingredients and cut out the fluff.

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Book Direct: Best Rates + Benefits

The George Hotel, Cheltenham

Perfectly placed in heart of town, our 46-bedroom design-led hotel puts you in the perfect spot to explore all that Cheltenham has to offer.

As for our bedrooms – well, aesthetic is pivotal. We’ve focussed on the raw materials to set you up for a tip-top stay. We’re all about ultra-comfy Hypnos mattresses, rainfall showers with thoughtful skincare products and hi-speed Wi-Fi.

We love making life easier, so we’ve added automatic check-in, and when it eventually comes to checking out, we’ve introduced a drop-and-go card system to leave you entirely in control of your departure (but fret not, there’s always someone on hand if you prefer a friendly face).

And for laidback dining at its best, there’s the breakfast diner. The most important meal of the day served up the Cotswolds way. The Diner is the perfect place to tuck into everything from hearty full English breakfasts to a quick coffee and croissant. And for those midnight snacks? The Pantry is open 24-hours a day and is stocked to the brim with snacks, light-bites, and everyday essentials.

*Receive an upgrade to a hot breakfast when booking a room direct with Bed & Breakfast

Book your stay

Book Direct Benefits

If you book with us, you really do make our day. You can bag these juicy benefits and our flexiest cancellation terms, just 12hrs pre-arrival.

Always the very
best rates

Hands down the best rate around. There’s no cheaper rate to be found.

Later than usual
check-out*

1pm check-out. It’s the stuff dream stays are made of.

First dibs on even
better rooms*

If there’s a better room available when you arrive, a sweet upgrade is all yours.

Tuck into a
cooked brekkie

Wake up to a hot-breakfast-of-choice when you book Bed & Breakfast*


*subject to availability

Design-Led
Bedrooms

When it comes to our boutique rooms, we’ve focussed on the raw ingredients and cut out the fluff. Brilliant as boltholes for business travellers or anything-but-ordinary bases for late-night revellers, all the rooms feature fantastic beds, epic showers, and super-fast WiFi.

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Explore Our Bedrooms

The Diner

The Diner is open for brekkie 7am-10am weekdays (and til 11am on weekends) and is the perfect place to tuck into everything from hearty full English breakfasts to a quick coffee and croissant. If your room rate doesn’t include breakfast but you can’t quite resist, fear not, walk-ins are very welcome.

Plus, when you book directly with us, you’ll bag a hot-breakfast-of-choice when you book Bed & Breakfast (call it an upgrade, if you so. Bed & Breakfast stays booked via third parties consist of a cool continental only).

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Cheltenham and The Cotswolds

You’ll find plenty of things to keep you busy during your stay in our historic spa town. Whether you’re mooching around town, enjoying an afternoon at the polo, listening to inspirational talks at Cheltenham Literature Festival, or heading out to a day at the races.

Cheltenham Culture
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